Shane Howells Ltd is a well-established double glazed window, door and conservatory installer based in Ledbury, Herefordshire. The company is a member of Network VEKA, a prestigious organisation of highly rated double glazing installers, and has been voted best installer in the region for customer satisfaction for the past six years.
The company uses local advertising to raise its profile and reinforce its Network VEKA membership status. As well as billboard advertising in Ledbury, it is on the back page of the Malvern Gazette and Ledbury Reporter every other week and features in Ledbury Focus, the Malvern-focused All About Magazine and the business directories in Newent.
Shane Howells has a strong, well established brand identity, as does Network VEKA. As Shane Howells is a familiar local figure, it is important to feature him in the adverts, often together with Network VEKA’s ambassador, Steve Davis, who presents the annual awards. Finally, as a double glazing company, the adverts need to show examples of installations to inspire homeowners with the possibilities for their own homes.
With such a diverse range of elements, the advert’s designs are kept deliberately simple to allow them to speak for themselves yet create a harmonious and memorable whole.