When you’re putting together a brief for your designer, what information do you give them? The size? The deadline? The company colours? These things and more are all vital, of course. But there are five things you may not have thought of that could really help your designer lift your project from the simply good to the truly great.
What is your company’s USP?
Knowing what sets your company apart from your competitors helps your designer get a real feel for your project and create something that is distinctively, memorably you.
What excites you about your product or company?
If you want a great result, you want your designer to be as excited about the project as you are. Share your excitement with your designer and they’ll be motivated to do their best work.
What do you want the piece to achieve?
Different aims need different approaches. Make sure your designer know what the piece is for and where it fits into your overall strategy so they have a complete picture.
What is your budget?
Knowing this means your designer can advise on the best use of your money while still achieving the desired results. It also avoids nasty shocks or unnecessary delays if you need to make changes to fit your budget later on.
What do you like or dislike about any designs you’ve had done previously?
The more your designer knows about your current identity and how you feel about it, the better they will be able to understand what you’re looking for and how best to achieve it.