Pippin Consultancy Ltd is a Herefordshire-based copywriting and communications agency that helps businesses and organisations to make the most of their words. It specialises in developing well-crafted communications that give a message clarity and effectiveness.
Pippin works with organisations in the public, private and third sectors, with a focus on those who place ethical and sustainable outcomes at the heart of what they do. It needed branding that would resonate with such clients as well as suggest Pippin’s friendly but professional approach.
Pippin’s name was inspired by the numerous Herefordshire apples that feature the word Pippin (King’s Acre Pippin, Pig’s Nose Pippin and Stoke Edith Pippin are just three of them) so it was logical to use the same inspiration for the visual branding.
The logo can be seen as a ‘P’ or as a stylised apple and also features a leaf and a pip to reinforce the apple imagery.
The simple, clean typeface suggests the company’s warm, approachable personality while also giving it a light-hearted edge.