Natural Networks Branding

The Challenge

Natural Networks is a seven-year partnership between Worcestershire Wildlife Trust and Worcestershire County Council and is funded by the European Regional Development Fund (ERDF). It aims to help create and enhance wildlife corridors across the county.

Worcestershire has a diverse range of wildlife-rich habitats across the county – from wetlands and woodlands to meadows and orchards.

With the ever-increasing pressures of climate change, intensive land management and development it is important to ensure that these biodiversity hotspots are connected and safeguarded – the development of a natural network of wildlife corridors is vital.

The programme is aimed at small and medium businesses, parish councils, charities and public bodies.

The Solution

We developed a logo that reflects the Natural Networks Project. It had to work alongside the Worcestershire County Council, Worcestershire Wildlife Trust and the European Regional Development Fund (ERDF) logo.

Exhibition stands, leaflets and PowerPoint slide presentations were designed to reach landowners in Worcestershire who could qualify for funding. The logo is also used on social media platforms keeping the branding clear and recognisable throughout the marketing campaign.

The programme aims to create a natural network of wildlife-rich habitats across Worcestershire that will enhance the quality of the blue and green infrastructure. Thanks to the UK Shared Prosperity Fund (UKSPF), it’s been extended for another two years.

To find out more about the programme visit Worcestershire County Council and Worcestershire Wildlife Trust’s websites.